INTERNET MEMES AS A WAY OF DEVELOPING FUTURE ENGINEERS’ MOTIVATION TO STUDY A FOREIGN LANGUAGE IN THEIR PROFESSIONAL ACTIVITY

Introduction The article considers the issue of increasing motivation technical university students to study a foreign language using English-language Internet memes, which are considered be significant material for teaching Generation Z students. purpose is theoretically substantiate and experimentally test memes’ effectiveness in building language. research’s scientific novelty identifying ways organizing future engineers’ work with memes based on variable methodological apparatus. Materials methods author analyses literature motivational processes among non-linguistic studying English creolized texts organize their language-learning process. research comprises taken from that correspond sections discipline program. Results discussion A workflow students’ learn has been designed, including technological, content-motivational, reflexive-evaluative modules. experiment carried out proposed motivation. An example given. Conclusion. results conducted at Trekhgorny Technological Institute confirmed developing It was revealed could become powerful helps increase engineers English.